In working with charitable organizations around the world, this is the question that we are asked on a consistent basis. It’s a difficult question to answer. Reading between the lines, it asks a much deeper question that should hit home with most folks who spend their lives working in the trenches of nonprofit fundraising, “Am I doing all I can to maximize donated income and still be a good steward of the resources I have to spend on fundraising?”
It's a great question.
If you have ever asked this question, it means that you actually care. You’re open to counsel rather than thinking you have it all wired. You don’t just go through the motions; you fight to take it to a new level. You see a 10% response rate and read that as a 90% non-response rate – and that fuels your desire to do better. You are optimistic. You are brave. You believe, as the late management guru Peter F. Drucker once did, that “adequacy is the enemy of excellence.”
The answer to the question -- is my website optimized for fundraising -- is always "no". You could generate more online income.
The real question to ask
Since no website is ever fully optimized, the real question we should be asking is "where is my site leaking money?" Finding out the areas that you can optimize is the first step to increasing your online revenue.
Good news -- identifying these areas is easier than you think. Online fundraising is a factor of three metrics: traffic, conversion rate, and average gift. We call this model the "Flux Capacitor of Online Revenue Maximization", or the FCORM. Positively affecting any of these three metrics will produce an instant lift in your online revenue.
The real power of the FCORM comes when you positively impact all three metrics. In fact, increase Web Traffic, Average Gift, and Conversion Rate by 25%, and your revenue almost doubles.
How to find your areas of opportunity
Want to know how your organization stacks up compared to nonprofit industry benchmarks? Want to discover which metrics are your greatest opportunity for optimization? Answer the following three simple questions and we’ll email you your own personalized FCORM report.
