How Much Is an Acquired Email Address Worth to Your Organization Over Time?
We followed more than 17 million acquired email subscribers for 36 months to understand who became a donor, how long it took, and how much donor revenue those relationships generated.
In this research study, you’ll discover what happens beyond the initial acquisition campaign:
- How long it can take an email subscriber to become a donor and what that timeline could mean for how you evaluate acquisition performance.
- What immediate conversion rates may not capture, giving you a broader view of how subscriber relationships develop into donor relationships.
- How acquisition cost compares to donor revenue generated over time, providing another lens for evaluating your investment in audience growth.
- What an acquired email address may be worth, giving you a benchmark to consider as you evaluate the long-term value of your owned audience.
Does the end of an acquisition campaign tell the whole story?
Most acquisition reporting focuses on what happens during or shortly after a campaign. But what happens to those acquired email subscribers after the campaign ends?
- How many eventually become donors?
- How long does it take them to become a donor?
- And what are those acquired email addresses ultimately worth?
Get Your Free Copy of The True Lifetime Value of an Email Address
How are you evaluating your investment in audience growth? And do you know how much your acquired email addresses are worth to your organization?
Get your free research study to see what we discovered after following more than 17 million acquired email subscribers over 36 months, and what the findings could mean for your acquisition strategy.